Accomplished marketing communications executive and creative director with proven track record of raising funds, generating new ideas and leading change in the nonprofit and for-profit sectors. Innovative, resourceful and hardworking, with wide-ranging experience and technical know-how.
Directed all external and internal communications for international association and diversity advocacy organization. Developed marcom strategy, policies and brand standards. Managed budgets and outside vendors and agencies. Built tight-knit team that created high-quality content, websites, email, apps, social media, research reports, publications, advertising and video. Helped grow NEW from 200 to 12,000 members and $670,000 to $9 million in annual revenue. Grew social media followers to more than 100,000 and increased attendance at NEW Leadership Summit from 200 to 1,300.
Led small agency providing creative, strategic marketing services to businesses in the packaged goods, nonprofit, media, finance and entertainment sectors. Developed award-winning newsletters, web content, event marketing, print ads, PR and collateral.
Served as Group Marketing Director for Pensions & Investments, the world’s largest newspaper for institutional investors, and InvestmentNews, a national weekly for financial planners. Designed and produced the newspaper’s quarter-million-page website, and later helped develop and launch InvestmentNews. Named Marketing Director of Crain’s Electronic Media in Los Angeles, a national entertainment industry weekly with more than 140,000 readers. Pioneered the use of e-mail news delivery and marketed and managed the AdAge/TVWeek Upfront Summit, an executive conference with more than 500 paid attendees. Helped relaunch Electronic Media as TelevisionWeek and directed the award-winning design of the newspaper’s website, TVweek.com.