Oct 18, 2018

Florence ROY

  • Director of Development / Director of Corporate Development
  • Los Angeles
Development Child and Family Welfare Agency Environmental Foundations Economic / Development Women causes

Personal Summary

I have been collaborating with leading corporate partners helping them to deliver business and non-business sustainable results via brand management strategies and/or philanthropic activities for almost 10 years.

Most recently, I worked at UNICEF in Paris where I was leading the development of corporate partnerships and managing a team responsible for growing new income via securing strategic alliances to advance the children cause from the private sector in France. I have also been in charge of the conception and implementation of the resource development strategy (targets: private sector, foundations, individuals, government and institutions, national/international) for a remarkable art/culture place in Paris, Monnaie de Paris. Before that, I worked in the advertising world at TBWA, Havas in Paris and BMF in Sydney with progressive responsible account management's roles. 

Work Experience

Head of Corporate Partnership Development
Jul 2017 - Aug 2018 UNICEF

. Overseeing and coordinating global efforts to generate and increase revenue to advance the children cause from the private sector in France
. Building bespoke partnerships across all sectors that simultaneously drive social impact and business goals to support UNICEF actions on the field
. Leveraging all internal/external assets in a common effort to initiate innovative ideas and maximise opportunities
. Developing company-specific approach plans: philanthropic/foundation grants, cause marketing, customer fundraising, sponsorship of campaigns, employee engagement and non-revenue activities if appropriate (such as CSR engagement, expertise sharing, etc.) 
. Setting up and implementing the global new business corporate alliances strategy 
. Leading the development of content and materials on how to pitch and secure new partnerships as well as how to position UNICEF as a high value strategic partner for companies
. Advocating for every child

Senior Manager, Philanthropy
Jan 2016 - Dec 2016 Monnaie de Paris

. Overseeing the development strategy for the preservation and the promotion of the institution's architecture and its cultural heritage 
. Fostering Franco-American friendship and cross-cultural exchange through events on both sides of the Atlantic (Philadelphia, NYC, Atlanta, New Orleans) in collaboration with the French Heritage Society (non-profit American organization)
. In charge of the conception and the successful completion of the annual crowdfunding campaign amongst the general public
. Delivering promotional campaigns along with media/non-media partnerships promoting the contemporary art exhibitions held on site (Maurizio Cattelan, Jannis Kounellis, Marcel Broodthaers, Paul McCarthy, David LaChapelle curated by Chiara Parisi, former Director of Cultural Program)
. Participating in implementing the institution and its cultural activities' communication plan 
. Supporting and coordinating other actions initiated by the communications team, ie: PR events (exhibitions' openings, special happenings, private tours), internal communications, social media


Master Communications
Bachelor International Business
Master Philantrhopy
Feb 2016 - Jul 2018 Sorbonne Pantheon Paris 1