As an accomplished, highly respected C-level executive, I have developed a track record of exponentially growing businesses while delivering exceptional value to customers. I have worked for two industry-leading organizations my entire career (SEMA and Penske/NASCAR), helping each produce world-class trade shows and motorsports events. My decision-making process is driven by a desire to ensure member satisfaction and exceptional guest experiences.
My extensive experience in business development and operations enables me to skillfully and efficiently collaborate with both sides of the business to ensure success. Additionally, my big picture thinking and capacity to retain, organize, and analyze huge amounts of data helps me to make informed decisions in a timely fashion.
By aligning and developing people and their skills, I am able to maximize their potential and achieve organizational goals. I not only listen to people, but I hear them. My combination of candor, empathy, and respect has earned the trust of my team and colleagues.
Led all daily operations of this trade association that serves the specialty equipment niche of the automotive aftermarket. Served as right hand to CEO, functioning as Chief of Staff. Collaborated with executive leadership team to present data and recommendations to board of directors. Managed team of 10 vice presidents and oversaw larger staff of 175.
Oversaw all trade shows and events, sales, human resources, marketing communications, membership, and international relations. Partnered and collaborated with members to help them realize success. Led due diligence efforts for the acquisition of two companies over a span of 12 months.