Kristina Soler
- Digital Marketing, Digital Acquisition, Media Buyer/Planner, Digital Strategy
- Los Angeles, CA, USA
Personal Summary
I am an expert Media Buyer & Planner with a demonstrated history of working in the direct marketing and advertising industry. In my 10 year experience, I’ve worked hand-in-hand with sales teams, project managers, creative designers, and senior management to help navigate clients' marketing objectives from strategy to execution. With these combined efforts I’ve helped non-profit organizations acquire new donors and increase online revenue by 30-50%, and doubled our agency’s Digital clientele year over year.
Work Experience
At Donor Detectives, I was responsible for planning, implementing and analyzing paid digital acquisition strategies (e.g., paid display and video ads, FB and Instagram ads, email lead gen) to meet our client's quarterly or annual fundraising goals. My typical day-to-day job includes campaign set-up and monitoring, client calls for campaign updates, and intensive collaboration with internal agency teams to ensure all campaigns are running as scheduled. Some of the verticals I have worked with include Animal Care, Food Banks, & Social Services.
As a Media Buyer and Planner at Grizzard Communications, I was a team player that helped develop integrated media plans and executed them to meet our clients' branding and acquisition goals. I have utilized both Print (Free Standing Inserts) and paid digital media (display, video, social) tactics to reach highly-targeted individuals and convert them to become supporters and donors of our clients. Some of the verticals I have worked with include Religious/Social Service organizations, Animal Care, Health Care, and Food Banks.