Marketing communications executive with more than 15 years experience in nonprofit and cause marketing seeks a cause to believe in, a team to lead and an organization to help grow.
Rob Wray Marketing provides communications, consulting and creative services to nonprofit organizations, associations and cause marketers. Services include web development, email marketing, content marketing, social media, event promotion and production, PR and collateral.
Directed all external and internal communications for international association and diversity advocacy organization. Developed marcom strategy, policies and brand standards. Managed budgets and outside vendors and agencies. Built tight-knit team that created high-quality content, websites, email, apps, social media, research reports, publications, advertising and video. Helped grow NEW from 200 to 12,000 members and $670,000 to $9 million in annual revenue. Grew social media followers to more than 100,000 and increased attendance at association’s annual NEW Leadership Summit from 200 to 1,300 attendees.