Nonprofit Marketing Books

 

Finding and communicating your message in a busy world is no easy feat, but with simple tricks such as, clarifying your message, or knowing the latest craze is key to staying in touch with your donors and recipients.

These books are important no just for those in marketing but also everyone. Additionally, check out Special Needs Network for a great example of a cohesive social media strategy. 

 

Building a StoryBrand: Clarify Your Message So Customers Will Listen - Donald Miller

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

 

Contagious: Why Things Catch On - Jonah Berger

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Berger discusses how you can use this to help your brand. 

 

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All - Seth Godin

Godin is a veteran marketer and makes you ask these 3 questions. 

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?” 

 

Influence: The Psychology of Persuasion - Robert Cialdini

The classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.

 

Marketing Rebellion: The Most Human Company Wins - Mark Schaefer

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? 
 
 
Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
 
 

Minimalist Marketing: How Entrepreneurs and Nonprofits are Reaching Their Audience Without a Marketing Budget - Joe Fontanot

Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works. In Minimalist Marketing, you will learn:

  •  The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets
  • Why the best marketing can (and often should) be a small line item in your budget
  • How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing

 

Latest From the Blog

It's Friday and time for a roundup of the best non profit jobs in Los Angeles this week.   1.  Development Director, American Lung Association The American Lung Association has a great opportunity for a  Development Director  to join our incredible team in California.   2. Associate Director of Grants, PATH - Los Angeles The Associate Director is responsible for achieving specific grant and revenue goals. Activities include research, drafting, proofreading, submitting, and tracking proposals; managing grants calendar; and support reporting requirements. The Associate Director will also assist with additional development activities as needed. 3. Director of Finance / Chief Financial Officer (CFO), UCLA - Los Angeles The Director of Finance/Chief Financial Officer for the School of Public Health at UCLA is a great senior role within a prestigious facility.  Salary: $6,667 - $13,166 a month.    4. Financial Analyst, LGBT Centre - Los Angeles   Financial analyst at the LGBT centre in central Hollywood. This role will help the nonprofit become an unstoppable force in the fight against bigotry and the struggle to build a better world, a world in which LGBT people can be healthy, equal, and complete members of society.
Graduate school is on the career development plan for many people. However, it is important to assess your options and the reasons for wanting to go to graduate school. The reason? Graduate school does not come cheap! Among the best reasons to go to graduate school are: It is necessary for your desired professional field such as healthcare, law, teaching and social work It can enhance your career through income earning potential and senior roles It can enhance your professional prospects, whether you are switching careers or simply want greater flexibility and options But, think about why you are going. Are you just avoiding a problem? Whether the problem is professional (you can’t find a job or don’t like the one you have) or personal (you don’t know what to do with your life or are facing financial difficulties), the amount of money and time required to finish graduate school won't change your circumstances overnight and can have negative consequences, not least because of the debt.  The main thing to recognise with graduate schools is that there are costs as well as benefits. Analyse them, find out if it is necessary for the role you desire and don't rush into anything. There are plenty of cheap and free tools online to enhance your development. 
Every student in the Los Angeles, Inglewood and Moreno Valley Unified school districts will be receiving a free backpack, just in time for the start of the school year. The L.A. Clippers and their newly-signed superstar Kawhi Leonard announced Tuesday morning that they will be donating one million backpacks. The news was delivered during an event at Leonard’s alma mater, Cloverdale Elementary School. “My goal this year is to make a meaningful contribution both on and off the court,” Leonard said in a statement. “This felt like the right way to get started. It was important to me to make this announcement in my hometown of Moreno Valley at my former Elementary School, but the benefits this program will have across all of Los Angeles makes today even more special.” “For eight years, we’ve been providing basic essentials to lower-income children in Los Angeles and around the country,” Weinstein said. “The children in our program, the school-age children, it’s backpacks that they struggle with.” Since their inception, Baby2Baby has provided 70 million items to impoverished children, including diapers, shoes and school uniforms.  
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