Nonprofit Marketing Books

 

Finding and communicating your message in a busy world is no easy feat, but with simple tricks such as, clarifying your message, or knowing the latest craze is key to staying in touch with your donors and recipients.

These books are important no just for those in marketing but also everyone. Additionally, check out Special Needs Network for a great example of a cohesive social media strategy. 

 

Building a StoryBrand: Clarify Your Message So Customers Will Listen - Donald Miller

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

 

Contagious: Why Things Catch On - Jonah Berger

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Berger discusses how you can use this to help your brand. 

 

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works-and Why Authenticity Is the Best Marketing of All - Seth Godin

Godin is a veteran marketer and makes you ask these 3 questions. 

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?” 

 

Influence: The Psychology of Persuasion - Robert Cialdini

The classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.

 

Marketing Rebellion: The Most Human Company Wins - Mark Schaefer

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? 
 
 
Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
 
 

Minimalist Marketing: How Entrepreneurs and Nonprofits are Reaching Their Audience Without a Marketing Budget - Joe Fontanot

Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works. In Minimalist Marketing, you will learn:

  •  The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets
  • Why the best marketing can (and often should) be a small line item in your budget
  • How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing

 

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