Finding and communicating your message in a busy world is no easy feat, but with simple tricks such as, clarifying your message, or knowing the latest craze is key to staying in touch with your donors and recipients.
These books are important no just for those in marketing but also everyone. Additionally, check out Special Needs Network for a great example of a cohesive social media strategy.
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Berger discusses how you can use this to help your brand.
Godin is a veteran marketer and makes you ask these 3 questions.
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
The classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.
Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works. In Minimalist Marketing, you will learn: