Jul 01, 2019

Marketing and Design Specialist- Constituents

  • Girls Scouts of Greater Los Angeles
  • Los Angeles, CA, USA
Marketing / PR Education (K-12) Youth services

Job Description

Job Summary

The Marketing & Graphic Design Specialist is a full-time employee of the Girl Scouts of Greater Los Angeles (GSGLA) and reports to the Director of Marketing, Communications, and Advocacy. This individual is responsible for the design and creation of GSGLA marketing and branded collateral and works closely with all internal customers including staff focused on the mission-driven work of our Movement.  In collaboration with the Mission Delivery teams (product programs and retail, outreach, recruitment, volunteer and troop support, and program teams) build awareness of and increase attendance in council activities.

The Marketing and Design Specialist (Constituents) maintains Girl Scouts’ national brand integrity in all GSGLA materials in order to strategically position the organization as the preeminent organization for girls and young women grades K-12 across all platforms. S/he is responsible for consistent and cohesive design that seamlessly aligns our marketing and communications materials for our 65,000 members residing in the communities of Los Angeles County and portions of Kern County, San Bernardino County and Ventura County.

Essential Duties and Responsibilities

Plan, create, implement and track girl and volunteer-focused campaigns that encourage girl and volunteer participation in council activities that are mission-focused and promote the positive girl-led, girl-focused Girl Scouts Leadership Experience. This includes campaign in areas such as:

  • Cookie program (nationally recognized as largest Girl-Led Entrepreneurial Business in the country)
  • Fall product program (national sales program of nuts, magazines, etc.)
  • Council-led programming in Leadership, STE(A)M, Life Skills, and Outdoors Programs
  • Membership Retention of girls and volunteers (volunteer and parent focused communications and incentives)
  • Council events (a variety of mid to large scale special events for various audiences including girls, troops,  and volunteers)
  • Management, production, and delivery of GSGLA collateral, including but not limited to: Full design, layout, and imagery ownership of GSGLA collateral produced for our 65,000 members. Collateral to include, but not limited to:
    • Program  guides
    • Magazine
    • Program and event brochures, postcards, posters, fliers
    • Merchandise, branded products
    • Council event invitations, posters, signage
    • Branded logos and patches
  • Work closely with the Director to help define the vision for the GSGLA constituent materials, ensuring consistent alignment with all brand materials
  • Work closely with the Director to develop GSGLA materials, provid creative direction and communicating a compelling brand position
  • Partner with key members of the Marketing & Communications team to ensure integration of digital, email, social media and content strategies and initiatives
  • Provide courteous, consistent, professional and knowledgeable customer service to internal constituents.
  • Assist with external marketing, branding and advertising projects, as directed by the Marketing Director
  • Provide web content and management support to Communications Specialists
  • Other duties as assigned

 

Skill, Experience & Education

  • Minimum of five years demonstrated, progressive experience in marketing, advertising, graphic design and communications 
  • Outstanding graphic design, oral communication and sales skills
  • High proficiency in Adobe Creative (or similar software)
  • Demonstrated experience in photography, design and layout (including web design, flash, illustrations, logo creation), and web and video production
  • High proficiency in Microsoft Office applications
  • Ability to work in a PC environment
  • Well informed of emerging technologies in print and digital marketing and communication spaces
  • CMS, HTML, email marketing and print production process familiarity a plus
  • Must be a team player with an excellent interpersonal skills and a commitment to relationship-building for the organization
  • Proven ability to successfully handle multiple projects and meet critical deadlines
  • Experience in social media a plus 
  • Non-profit experience; experience in Girl Scout organization a plus
  • Flexibility to attend evening and/or weekend meetings and/or events 
  • Valid California driver’s license, vehicle in working condition, proof of insurance and the ability to fulfill timely and extensive travel requirements across a large geographical area
  • Bachelor’s degree, preferable in graphic design, marketing or related field

Title / Level of Responsibility

Entry Level

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