Jun 30, 2019

Marketing Manager

  • Petersen Automotive Museum Foundation
  • Los Angeles, CA, USA
Development Museums Libraries and Historical Sites

Job Description

Under the direction of the Deputy Director, the Marketing Manager will provide creativity, insight, and project management supporting numerous programs and initiatives building the museum's overall offering.  This individual must be a compelling written and oral communicator, generator of creative, doable ideas, and project manager, capable of presenting work to senior executives and collaborating with appropriate teams.  Effective internal and external communication is a must.  Ability to think three moves ahead is critical to success in this position.  Our ideal candidate has some experience in working with automotive content (but not mandatory), has an understanding of automotive industry from collectors to new autos, is an ambitious self-starter and willing to contribute efforts above and beyond in order to succeed.

Responsibilities:

  • Lead the execution of digital, traditional, social and experiential marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes to ensure the museum hits its goals

  • Ensure the museum brand is effectively communicated across all advertising, events, and inside the museum

  • Work with the Deputy Director to create a programmatic calendar that reflects the road-map of the Petersen's monthly offerings, and work with events staff to assist in producing such museum events

  • Refine content across all digital museum channels and platforms.  Must be able to understand and articulate “The Petersen Voice.”

  • Stage marketing concepts for review and coordinate the review process as needed with the Deputy Director, museum partners and potential legal entities to meet all requirements

  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics

  • Develop strategic plans for the museum’s PR Agency to execute

  • Give museum tours to press, partners, and VIPs (prior camera training a plus)

  • Monitor content on all applicable sites and apps to ensure it remains accurate, current, compliant and reflective of the Petersen brand

  • Evaluate the impact of marketing programs in achieving their stated objectives, with the larges emphasis on increased visitation

  • Partner with internal stakeholders, external agencies and museum vendors

Desired Skills and Experience

Necessary Qualifications:

  • Experience building complex marketing programs and reporting on the results

  • Strong problem-solving ability, including metrics-driven thinking

  • Expertise in managing traditional, digital, social and OOH marketing campaigns

  • Exceptional written, oral and visual communications skills

  • Strong project management skills

  • Ability to travel as necessary

  • Demonstrated understanding of how to accomplish marketing without having access to a corporate marketing budget. 

  • 3+ years of experience managing employees and marketing budgets required

  • Knowledgeable of web, website production and social analytics tools is a plus. 

  • Full knowledge of Google Analytics, PPC (Google and Social), Powerpoint (must be able to create compelling decks)

  • Bachelor’s degree in marketing or communications

  • Attention to detail, attention to detail, attention to detail. 

To apply, please email your resume, cover letter, and past campaigns to jobs@petersen.org, and include Marketing Manager in the subject line.

Title / Level of Responsibility

Manager

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