Los Angeles County Economic Development Corporation
Jul 22, 2019
 ·       Writes  concise marketing content for various LAEDC marketing vehicles, with attention to different audiences (e.g. education, business, government)   ·      Coordinates, designs and distributes event  email marketing campaigns (via  Constant Contact and Splash event platforms ). Manages and grows email marketing contact list, doing segmentation and maintenance of contact records and lists as needed.  ·       Integrate email marketing campaigns seamlessly with LAEDC’s CRM system , Salesforce, to ensure consistency and accuracy with our contact database. ·       Consistently maintain data analytics  for all marketing campaigns and make recommendations for improvement based on results of this data. ·      Posts content to  social media  platforms ( LinkedIn, Twitter, Facebook ), with the goal of increasing engagement and followers, including paid campaigns to drive event attendance. ·      Performs some  website content updates  to the LAEDC website on the  WordPress  software platform, primarily related to events. Includes some basic maintenance on pages and other related tasks. ·       Manages the process of collateral development , including scheduling, vendor management for projects including brochures, flyers, and reports, with editing support from PR and other departments. Some light design work on  InDesign  and related Adobe software suite. ·      Work across departments on  production of video content  for usage at LAEDC events and on the company website. ·       Create and maintain  annual marketing calendar with detailed timing for event campaigns and deliverables for design projects in order to properly traffic all of the marketing deliverables throughout the year in a timely fashion.   ·      Other special projects as requested. To perform the job successfully, an individual should demonstrate the following competencies: Written Communication: VERY strong written communications skills (a writing test will be administered). Writes clearly and informatively, with strong attention to detail and typos. Edits work for spelling and grammar, varies writing style to meet needs. Project Management: Coordinates projects, Completes projects on schedule, aligns work with strategic goals, uses time efficiently Strategic Thinking: Learns and applies understanding of organization’s priorities and focus, to always convey LAEDC brand consistently Judgment: Exhibits sound and accurate judgment Professionalism: Approaches others in a tactful manner, accepts feedback from others and applies feedback to improve performance Quality: Demonstrates accuracy and thoroughness, Looks for ways to improve and promote quality, Applies feedback to improve performance, Monitors own work to ensure quality Diversity & Ethics: Shows respect and sensitivity for cultural differences, treats people with respect, upholds organizational values. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Computer Skills: To perform this job successfully, an individual should have intermediate-level experience using the  WordPress  website platform software; intermediate-level experience on email marketing software and platforms ( Constant Contact ), , expert-level proficiency with  social media  (LinkedIn, Twitter, FB, Snap), some familiarity with Contact Management (CRM) software and platforms such as  Salesforce,  experience with online event management platforms (especially  Splash ), and experience with Microsoft Word and Microsoft Excel; Intermediate-level proficiency in  Adobe InDesign  and some basic experience on related Adobe Creative Cloud Suite  (Photoshop, Illustrator). Education/Experience: Level 6: Prefer a Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. Applicants with some college (less than B.A.) will be considered.   Language Ability: Level 5: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write articles for publication  that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Math Ability: Level 2: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Reasoning Ability: Level 4: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.   Benefits Full medical and dental benefits   How To Apply rick.moelis@laedc.org https://laedc.org/  
Los Angeles County Economic Development Corporation Los Angeles, CA, USA Marketing / PR