Oct 21, 2018
JOB SUMMARY: Under the general direction of the Director, Marketing & Content Production, the Sr. Communications Manager will manage and execute the messaging of the United Way of Greater Los Angeles (UWGLA) mission and brand, increasing the awareness and visibility of UWGLA among the general public through integrated communications strategies including media relations, social media, content creation, and thought leadership. The Sr. Communications Manager is responsible for shaping and creating brand messaging and content, as well as the creation and execution of all public relations and social media targeting internal and external audiences. Through integrated communications strategies, the Sr. Communications Manager will advance the UWGLA mission and the organization’s community leadership position in fighting poverty in L.A. County. Elevating our brand, while optimizing our work, impact and partnerships, is critical to the health of our business and will help United Way of Greater Los Angeles transform Los Angeles County. ESSENTIAL FUNCTIONS: Develop and manage content on a daily basis that will influence UWGLA’s audience; will be integrated into digital, social, and various marketing efforts. Manage proactive and reactive media relations campaigns, facilitating all media requests, uncovering opportunities from our Community Impact team, and crafting compelling pitches. Work to develop fresh UWGLA messaging and ensure it is reinforced and consistent across all channels. Collaborate with cross-functional teams including Digital Marketing, Development & Engagement, and Community Impact to ensure that PR and social media campaigns and concepts are appropriately integrated and amplified across all platforms. Help execute long-term PR planning, ensuring the team achieves organizational goals through innovative and impactful solutions. Backfill event staff when necessary to provide scripts, speeches and talking points for key UWGLA leaders for special events. Develop press materials such as press releases, media alerts, factsheets and media pitches, talking points, press interviews and public speaking engagements. Monitor, assess and report on PR and social media results, providing media coverage reports and KPI dashboards. Ensure that appropriate, measurable baselines are established for ongoing measurement and analysis. Create strategies to raise the thought leadership profile of UWGLA and key personnel. Social Media: Develop social media and content strategies, integrating digital trends and social media best practices. Engage with UWGLA’s social communities effectively and efficiently. Oversee UWGLA social media channels and the social media content calendar as part of the overall marketing and communications calendar; track and measure results on all platforms. Other duties and responsibilities as assigned. QUALIFICATIONS: Bachelor’s degree required, preferably in English, Public Relations, Journalism, Communications, or equivalent professional experience required; Master’s degree preferred. Minimum 5 years’ related experience in Public Relations, Corporate Communications, blogs, email marketing, social media with experience in both agency and corporate environments preferred. Extensive media relations experience, with established relationships with top-tier local, civic, and other relevant contacts such as homelessness, housing, business, and education. Expert experience with social media listening and measurement tools; ability to track media coverage in timely manner and provide value to organization. Proven ability to increase social media followings and social media/digital engagement. Must possess familiarity with SEM and SEO, analytics, social scheduling tools, and Ads Manager. Ability to quickly gain expert fluency on all aspects of the organization’s activities and priorities, and to maintain knowledge of our Community Impact work, current events, politics, and work events. Exceptional writing skills, including the ability to write compellingly for a wide range of audiences and needs, such as scripts, keynotes, press materials, creative briefs, and social media channels. Savvy in the social media space, particularly Instagram, Facebook, Twitter, and YouTube Proficient in A.P. Style. Self-motivated and independent, with excellent prioritization, project management and critical thinking skills, a strong sense of focus, organization, and meticulous attention to detail. Strong verbal and written communications skills with the ability to communicate strategy, tactics, and results with clarity for a variety of audiences. Enthusiastic team player with positive can-do attitude, flexibility to re-prioritize, multi-task and switch tasks fluidly, including ability to hit the ground running and ability to ask for help with solutions you have already brainstormed. Must thrive under pressure and be able to accept constructive feedback. Willing to work late nights or weekends occasionally during crunch times and special events to meet business needs. Superior knowledge of Microsoft Office (Word, Outlook, PowerPoint, and Excel) is essential; experience with Asana and Emma is a plus. Bilingual with Spanish language expertise is a plus. United Way of Greater Los Angeles is an equal opportunity employer. We are committed to providing equal employment opportunity for all applicants and employees regardless of race, color, religion, creed, gender, national origin, ancestry, marital status, sexual orientation, age, citizenship status, physical or mental disability, medical condition, or status as a veteran. Employment decisions are based on merit, qualifications, abilities and business needs.
United Way Los Angeles, CA, USA Marketing / PR