3 jobs found in manhattan beach

Position Summary The Marketing & Communications Coordinator will be tasked with coordinating, supporting and executing various marketing and communications efforts such as content development/creation and campaign execution through various marketing channels – all in support of the Pancreatic Cancer Action Network’s strategic goal to become the go-to organization for pancreatic cancer. Key responsibilities include execution of email marketing campaigns, creation of print and digital collateral, implementing social media efforts for affiliate pages and tracking/evaluating campaign results. This position requires a high degree of collaboration with various internal groups and volunteers. Innovative thinking and problem solving abilities, along with an open and collaborative communication style, are critical.   Essential Functions Create content that supports the organization’s key priorities and programs Collaborate with graphic designer to create print and digital collateral to support marketing campaigns Create and send email announcements, which may include customizations based on the local market Review and update organization factsheets, webpages, executive profiles, etc., based on approved messaging Run reports and update tracking spreadsheets as requested Make recommendations on ways to improve our marketing and communications efforts based on analytics Support marketing, communications and digital managers to implement strategy for recruiting and engaging constituents and volunteers Support communications leadership on writing assignments such as press releases, blogs and talking points Effectively manage projects and requests to meet or exceed expectations, and deliver quality work on time Responsible for other duties as assigned by management   Qualifications and Requirements The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of this position.  B.A./B.S. degree in communications, marketing/business 3 - 5 years of relevant experience required Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally Independent, self-starter who doesn’t need a lot of direction and can meet deadlines Must possess excellent copywriting and proofreading skills Proven written and verbal communication skills Strong attention to detail and stellar organization skills Understanding of science, research and/or healthcare preferred Experience with event systems such as Luminate Online, HTML, CSS, email platform and other donor database software preferred Experience in a non-profit preferred

POSITION SUMMARY The Sr. Digital Marketing Analyst is an integral member of the Marketing & Communications team, focused on the measurement, analysis and reporting of marketing efforts and making actionable recommendations to achieve organizational goals. Under the direction of the Director, Digital Strategy, the Sr. Digital Marketing Analyst will work closely with Marketing and Data, Analysis & Reporting teams to analyze data from digital and traditional marketing channels, CRM and other systems to understand marketing attribution and the impact of marketing and communications strategies.   The ideal candidate has demonstrated experience in critical thinking, analysis and problem solving, with a passion for digital marketing and using data to make smart business decisions. The candidate will also have strong communication skills, able to articulate and present methodologies, findings and recommendations to technical and non-technical audiences. Finally, the candidate will be an excellent collaborator and team player, able to build strong relationships with team members across the organization.    ESSENTIAL FUNCTIONS Perform in-depth data analysis to identify impact of marketing strategies, campaigns, channels, tactics and audience behaviors, and interpret findings into timely and actionable recommendations for the Marketing & Communications team           Perform in-depth analysis of marketing analytics in conjunction with metrics from programmatic business areas to identify and recommend opportunities to make a new or greater impact with our marketing, communications and programmatic efforts Create and manage regular and custom analytics reports; design and deliver reports, summary tables, charts and interactive tools in Excel, PowerPoint and data visualization tools to present key findings and recommendations Create, manage and own the process for aggregating data, distributing and presenting reports and analysis in a timely fashion Analyze and interpret multichannel and conversion funnel performance, including but not limited to website, email, digital advertising, SEO/SEM, social media and traditional channels; provide insights and analysis based on data Build marketing attribution models that are easy to understand and communicate insights to leadership to drive business success Answer important operational questions posed by teams across the organization with thoughtful analysis, leveraging the company’s rich data set, and present findings in a clear, concise and professional manner to non-technical audiences Create and manage A/B and multivariate testing efforts across campaigns and evergreen digital marketing initiatives; construct models and scenarios to quantify the impact of proposed tactics Ensure that tracking and attribution methodologies are developed for each campaign, tagging is implemented across all media, and results are reported; organize and manage tracking and reporting tools Manage the implementation of Google Analytics tagging and tracking efforts, including website, event, email and social campaign tagging; guide digital designer/web developer in tagging activities to ensure digital marketing efforts are measured accurately and appropriately Identify and prioritize opportunities for website, SEO, content and multichannel optimization Oversee Google AdWords, Google Grants and other PPC programs to ensure optimization of SEO, SEM and digital advertising strategies Stay abreast of best practices and latest trends in web analytics, SEO, SEM, digital content and campaign management Conduct group and individual trainings with key staff members on Google Analytics and other reporting tools to empower them to dive deeper into analytics themselves Work with staff across Digital, Marketing, Communications, IT, Data, Reporting and programmatic teams to evaluate and increase the impact of marketing efforts   QUALIFICATIONS AND REQUIREMENTS The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of this position.  Bachelor’s degree in Marketing, Advertising, Communications, Data Science, Statistics, Math or related field 5+ years of experience in marketing analytics, reporting, analysis, digital marketing, advertising, and communications Strong analytical and problem solving skills; able to interpret and present data to provide insightful, actionable recommendations Strong experience with digital marketing channels and data sets, e.g. websites, SEO, SEM, digital advertising, social media, video, email and content marketing Experience in analyzing large data sets to develop insights and learnings High proficiency in web analytics products (Google Analytics, Omniture/Site Catalyst, etc.) Experience in marketing attribution, call-to-action analysis, targeting and next best actions Experience with Microsoft Power BI, Tableau, Domo or other data visualization tools Experience with Google Adwords and Google Grants High proficiency in Microsoft Word, Excel and Powerpoint to create reports and presentations Strong written and oral communications skills; ability to explain/present complicated concepts, methodologies, findings and recommendations to non-technical audiences Strong interpersonal skills, particularly influencing and listening skills Collaborative and works well independently, on a team and with other teams Highly organized and detail-oriented; ability to manage multiple projects and deliver on-time and within budget in a fast-paced environment

Position Summary The Event Marketing Specialist will be responsible for coordinating, supporting and executing campaigns through various marketing channels to drive event participation and fundraising. Working in collaboration with the Community Outreach Department, this position provides support for the marketing and communications efforts of our signature nationwide awareness events. Key responsibilities include execution of email marketing campaigns, maintenance of event websites, creation of event collateral and tracking and evaluation of results.   Other projects that the Specialist can be involved with are: the PurpleStride App, social media efforts, PR, sponsors, teams, PurpleLight, Google Analytics analysis and reporting, photo library, leadership and Honorary Chair program and advertising strategy. This position requires a high degree of collaboration with various internal groups and volunteers. Innovative thinking and problem solving along with an open and collaborative communication style are critical.   Essential Functions Create and send email blast announcements which include customizations based on the local market Customize and maintain content for signature event websites Work with graphic designer to customize event collateral such as print collateral, signage, billboards and ads Communicate directly with volunteers, vendors and sponsors via phone and email Maintain and monitor overall event advertising budget throughout the life of an event and make adjustments as needed Track and evaluate campaign results through Google Analytics Effectively manage projects and requests to meet or exceed expectations, and deliver quality work on time Collaborate with the event and corporate staff to develop creative, out of the box ideas for events that are below their fundraising and participation goals Make recommendations on ways to improve emails, website, etc. based on marketing analytics Responsible for other duties/projects as assigned by management     Qualifications and Requirements The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of this position.  B.A./B.S. degree in marketing/business 3 - 5 years of relevant experience required, including digital marketing Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally Independent, self-starter who doesn’t need a lot of direction and can meet deadlines Must possess excellent copywriting and proofreading skills Proven written and verbal communication skills Strong attention to detail and stellar organization skills Experience with event systems such as Blackbaud, Luminate, Engaging Networks; email platforms such as BBNC, Constant Contact, MailChimp; and other donor database software highly desirable HTML experience highly desirable Experience with peer-to-peer event marketing a plus Non-profit experience a plus