How to Target New Nonprofit Grantmakers

When looking for a new grant maker to support your organisations work, experts say, look close to home. “The idea of a fat grant from a large national-level foundation is alluring,” said Barbara Floersch of The Grantsmanship Center in Los Angeles, calif. “But unless your organization is doing work of national importance, these large funders probably aren’t a good bet.”

When making a grant award, geographic proximity along with connection to the cause are two big factors for individual and corporate funders. Simply, funders are interested in improving the area they live, work or grew up in. This way, they can directly see an impact that the organisation is having.

Use this to your benefit when applying for a grant or seeking new funders, it can be a powerful tool to increase grants and donations. Although, your organization’s fit with a grantmaker depends on a multitude of factors. “Before submitting grant proposals, do your research and take off the glasses with rose-colored lenses when assessing how competitive you can be,” said Floersch.

For the full article by The Grantsmanship Centre, read here.